As the web becomes more competitive each day, link building is considered as one of the most important technique for SEO. Relevant backlinks of course will surely give you a high ranking position in search engine. But are common users aware of that? It only means, give extra exposure to your site and you'll receive more visitors that is equals to 'more sales.'
How good are your backlinks? You should check it. If these links work against your site, think again. Analyze if these sites linking to you greatly affects your position in search engine, it's about time to avoid these links and start planning your next move.
Would you believe that some link building methods you are using can seriously damage your business? One of the best simple mistakes to happen is overlooking or misuse of anchor text with your backlinks, simply forgetting your targeted keywords and boom! you've lost a very important customer who happened to click your site and giving him/her a page error.
Another spam tactics is buying of links. Well, to consider, it's one way of getting permanent links to your neighbor for a long period of time. But be careful in dealing with bunch of affiliate links - they can be harmful in such ways and soon will lose your potential as 'relevant' site.
These are just some of the common mistakes to happen, but link building is a long term process to take for your website to rank and for your business to become a successful one.
Learn more of search engine optimization, blogging, social media for small business through this site.
Showing posts with label SEO 101. Show all posts
Showing posts with label SEO 101. Show all posts
Tuesday, August 17, 2010
Tuesday, July 20, 2010
How to do Digital Cleansing
Digital cleansing is the process of making yourself free from any technologies or any online services. Not everyone can think of this because they can't help it but to let themselves get pulled. We are exposed to too much information or the opposite, we are revealing so much of ourselves that if we will try to realize, it's not helping us at all. There are so many things bombarding us but not all of them make sense. And even though they are small dose of group of information, they still affect us largely with what we do everyday. And this is why we need digital cleansing.
On computers, it is called the defragmentation of the brain. It works by taking splinters of information stored in various locations and consolidating them so that they’re in the same place on the drive and thus easier to access in larger chunks. We can use hard drive fragmentation as an example. Our brains continuously processes bursts of information over the years. And this became worse with the rise of Twitter, Facebook and other social media sites plus the social acceptance of texting in replacement for phone calls.
But through digital cleansing, we can filter our once polluted brains. We need to do defragmenting with our mental and psychological parts to be able to participate well in many aspects of life. You don't have to do it regularly. This is just like a short break, which is undoubtedly necessary to anyone.
Here are some ways on how you can achieve digital cleansing:
* use only laptop or desktop for emails
* you should only use your cellphones in making important calls, if you have to make a reply, use voice calls. Refuse from texting or making emails
* Stop (momentarily) the use of Twitter, Facebook or other social networking sites, this includes reading and status posting
* refuse visiting gossip and other entertainment sites, only those you think can help you with your work or studies
This may be difficult to achieve, especially if it is what you grew up with. And if you're working in an SEO company, going offline is probably the last thing you will do. But still, there are offline promotions that you can use to continue with your job. Since internet is fastest way to climb to the market, we won't be surprise if didn't try digital cleansing. Because it still depends on you, on what kind of information you are going to consume.
On computers, it is called the defragmentation of the brain. It works by taking splinters of information stored in various locations and consolidating them so that they’re in the same place on the drive and thus easier to access in larger chunks. We can use hard drive fragmentation as an example. Our brains continuously processes bursts of information over the years. And this became worse with the rise of Twitter, Facebook and other social media sites plus the social acceptance of texting in replacement for phone calls.
But through digital cleansing, we can filter our once polluted brains. We need to do defragmenting with our mental and psychological parts to be able to participate well in many aspects of life. You don't have to do it regularly. This is just like a short break, which is undoubtedly necessary to anyone.
Here are some ways on how you can achieve digital cleansing:
* use only laptop or desktop for emails
* you should only use your cellphones in making important calls, if you have to make a reply, use voice calls. Refuse from texting or making emails
* Stop (momentarily) the use of Twitter, Facebook or other social networking sites, this includes reading and status posting
* refuse visiting gossip and other entertainment sites, only those you think can help you with your work or studies
This may be difficult to achieve, especially if it is what you grew up with. And if you're working in an SEO company, going offline is probably the last thing you will do. But still, there are offline promotions that you can use to continue with your job. Since internet is fastest way to climb to the market, we won't be surprise if didn't try digital cleansing. Because it still depends on you, on what kind of information you are going to consume.
Tuesday, July 13, 2010
How to SEO review your website
Us your site a SEO friendly? What are the things you must first consider in order for your site to get a high ranking position? This article tells you the importance of Search Engine Optimization as well as the basic techniques on how to improve your website's position in major Search Engines.
If you have a website and thinking on how you are going to improve it's Search Engine Ranking considering it's SERP (Search Engine Result Positions) is not currently displayed in the top search pages, then it's possible that your website has not been optimized properly. Below are the tips on how you are going to diagnose your website and learn how to optimize it.
1. Search Engines and Positioning (SERP) – Check your website first if it has been indexed. Visit Google, MSN and Yahoo and type "site:www.yourwebsitename.com." Your pages must be indexed by the Major Search Engines. If you don't see your website, then it is not indexed properly. You must submit your site directly to the Search Engines so that spiders can crawl your site.
2. Link Popularity and your competitors – Link popularity defines the measurement of quantity and quality of sites that linked to you. The question is, how you are going to build link popularity in a right way? When exchanging links with others, make sure that the site is relevant to you. Avoid rebuilding links that are not associated with the nature of your business. There are ways to gain link popularity some of them are: submitting your sites to relevant directories, exchanging link to related partners, online promotions, article writings, and writing testimonials by describing your products and services.
You can check your link popularity and your competitor's site by using any link popularity checkers available in the Internet. Observe the quality links you have in the search engine results. The more links you have, the better. It indicates how many links that Search Engines sees. Make sure that your links are relevant to gain more popularity. You can also check your competitor's site if you want to see their links.
3. Meta Tags - Your meta tags are an important part of your on-page optimization, things that you do on your actual pages to make them more likely to be found by your target audience. To see your meta tags you need to look at your source code!
Meta tags are used in order to describe your website and important during your on-page optimization. Check your meta tags by looking at your source code to see if it contains: title, description, keywords, alt, etc. Some Search Engines rely on description tag first while others on keywords and vice versa. Do check your pages and see if each pages are properly optimized.
Optimized each pages in order to get an opportunity for the pages to get rank. Do always remember that it has meta tags on different pages!
All written above are just the basic techniques you should consider in Search Engine Optimization. It is not necessarily mean that if your site will get a high ranking position in an instant. It takes time for your site to achieve your goal. You can also do some thorough research on how you can improve your status in Search Engines or consult any Search Engine Optimization company for them to check what else is needed for your website. It is a trial and error technique. If you think you need to adjust your keywords, then do it. You can also start making a blog for your company in order to update them with the latest developments of your products and services. Just always focus on how you are going to optimize your site in order for you to gain and attract visitors not only for gaining traffic but also to convert them into profit.
If you have a website and thinking on how you are going to improve it's Search Engine Ranking considering it's SERP (Search Engine Result Positions) is not currently displayed in the top search pages, then it's possible that your website has not been optimized properly. Below are the tips on how you are going to diagnose your website and learn how to optimize it.
1. Search Engines and Positioning (SERP) – Check your website first if it has been indexed. Visit Google, MSN and Yahoo and type "site:www.yourwebsitename.com." Your pages must be indexed by the Major Search Engines. If you don't see your website, then it is not indexed properly. You must submit your site directly to the Search Engines so that spiders can crawl your site.
2. Link Popularity and your competitors – Link popularity defines the measurement of quantity and quality of sites that linked to you. The question is, how you are going to build link popularity in a right way? When exchanging links with others, make sure that the site is relevant to you. Avoid rebuilding links that are not associated with the nature of your business. There are ways to gain link popularity some of them are: submitting your sites to relevant directories, exchanging link to related partners, online promotions, article writings, and writing testimonials by describing your products and services.
You can check your link popularity and your competitor's site by using any link popularity checkers available in the Internet. Observe the quality links you have in the search engine results. The more links you have, the better. It indicates how many links that Search Engines sees. Make sure that your links are relevant to gain more popularity. You can also check your competitor's site if you want to see their links.
3. Meta Tags - Your meta tags are an important part of your on-page optimization, things that you do on your actual pages to make them more likely to be found by your target audience. To see your meta tags you need to look at your source code!
Meta tags are used in order to describe your website and important during your on-page optimization. Check your meta tags by looking at your source code to see if it contains: title, description, keywords, alt, etc. Some Search Engines rely on description tag first while others on keywords and vice versa. Do check your pages and see if each pages are properly optimized.
Optimized each pages in order to get an opportunity for the pages to get rank. Do always remember that it has meta tags on different pages!
All written above are just the basic techniques you should consider in Search Engine Optimization. It is not necessarily mean that if your site will get a high ranking position in an instant. It takes time for your site to achieve your goal. You can also do some thorough research on how you can improve your status in Search Engines or consult any Search Engine Optimization company for them to check what else is needed for your website. It is a trial and error technique. If you think you need to adjust your keywords, then do it. You can also start making a blog for your company in order to update them with the latest developments of your products and services. Just always focus on how you are going to optimize your site in order for you to gain and attract visitors not only for gaining traffic but also to convert them into profit.
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