Does Your Event Really Need a Facebook Page?

I've been reading a lot of online materials discussing how powerful is Social Media in terms of promoting your brands, products, services and events. If you are hosting an event, then, you really need to boost out your energy to invite people not only by word of mouth but also making your event visible online.

This is the perfect timing for you to create your own Facebook page, whether you like it or not. If you are considering creating a page for your event, here are the details that you should consider:

• Event Logo with strong individual branding
• An event that repeats regularly (if its an annual event)
• A photographic strategy so that each event has it’s own stocked photo album
• The staff available to manage an event page in addition to your main page (to avoid lying dormant in between events)

The major benefit to having an event page is the fact that you can promote it at your event, so that when it reoccurs every year, you have a fan list of extremely qualified leads. Also, your attendees are able to “tag” your event in their status updates and in photos, which may send further traffic from their circles. This keeps your page active weeks and months after the event.

source: http://www.mequoda.com