Just received this from my inbox and am sharing it to everyone to those who would like to participate and attend the webinar, just read the details below. Thanks (daomisyel)
(Dec. 14, 2011 8:00pm-9:00pm - Manila Time)
It's inevitable. People will talk about your brand online. But most businesses are usually not prepared to handle online crisis where things happen at a rapid pace.
Not only celebrities, politicians and businesses have to worry about their online reputation even ordinary Joe, or in this case Christopher Lao has to be ready. Christopher Lao was an ordinary law student reviewing for the bar until he got caught in a flood and mainstream news’ attention. Afterwards, he became an instant online celebrity gathering much attention that made him the 8th most discussed topic worldwide in Twitter.
What would you have done if you were Christopher Lao? How do you turn things around? MRM Worldwide’s team was able to help repair Christopher Lao’s morale and online reputation such that he was able to take his bar exam this year as scheduled.
Get an update from Christopher Lao himself and learn from Kichi Madlansacay on how to react and recover from a crisis that has gone viral online.
Find out what marketers, brand managers and businessmen can learn in this case study.
To be discussed:
* Managing crisis situations online and relating to the media
* Using Social Networks to build and manage your brand's reputation.
* Case study
To Register, visit www.digitalisnow.com